The 2024 Careers Survey conducted by Comprend provides detailed insights into the expectations and preferences of job seekers across Europe. What do job seekers look for on corporate websites?
- 48% answered that they use them to learn more about a company and their values, information on a company’s mission, values, history, and the markets they operate in. They want to understand a company’s mission and alignment with their personal values, the employee benefits the company provides, the company’s leadership. How they give back to the local community.
- Opportunities for career development. Websites that share insights to pathways available for growth and learning. Including employee testimonials can effectively convey these opportunities, providing a peer perspective that resonates with prospective candidates.
- Cultural insight and work environment. Understanding the work environment and company culture continues to be another vital aspect that job seekers look for on corporate websites. A corporate website can showcase this in many different ways. You could, for example, present photos and summaries from past events to showcase your company’s community life. Employee testimonials can provide valuable insights into the company’s workplace culture.
- Diversity initiatives. Job seekers are also interested in how companies promote diversity, equity, and inclusion. A section or page dedicated to diversity and inclusion could display statistics on workforce diversity, articles about your company’s initiatives, and upcoming diversity-related events.
- Comprehensive job information and recruitment process. Respondents want more details about available positions and the recruitment process. Outlining the recruitment process commonly included expected timelines and contact points for follow-up to demystify the application process and set clear expectations.
- Transparency, clarity and authenticity. Gen-Z tend to use less traditional channels (e.g. social media) to find information about employers and career tips and expect a high level of transparency from companies. Gen Z’s preference for TikTok can be partly attributed to the platform’s ability to provide a candid, unfiltered look into companies’ cultures and day-to-day activities. This expectation for authenticity aligns with the importance of transparency on corporate websites. By incorporating real-time interactions, candid employee testimonials, and behind-the-scenes content, companies can emulate the TikTok experience on their own platforms.